Williams
WR · NYJ vs CHI
Proj pts
8.1pts
market
Bourne
WR · ARI vs NYG
Proj pts
7.6pts
market
Isaiah Williams or Kendrick Bourne: who should I start in Week 4?
Toss-up: lean Isaiah Williams over Kendrick Bourne by 0.5. Isaiah Williams leads at 8.1. Kendrick Bourne is the first one out, 0.4 short.
Availability & news
Isaiah Williams
Williams caught one of his two targets for 21 yards and returned four kickoffs for 95 yards over 63 total snaps in the Jets' 31-24 loss to the Lions on Sunday.(rotowire, Sep 29, 2026)
Highlights
Pros
- Favorable matchupFavorable · A- vs WR
- Big-play upside40% boom weeks
Cons
- Low target share9% target share
- Thin volume2.4 targets/g
Pros
- Favorable matchupFavorable · B+ vs WR
Cons
- Low target share11% target share
- Thin volume3.8 targets/g
Some recent form, opportunity and matchup figures still lean on the 2025 season (not enough games played this season yet).
Week 4 · Updated Tue 29 Sep, 6:00 AM ET
The widest gap between them, in proportion, is boom rate: Williams 40%, Bourne 14%.
Williams: “Williams caught one of his two targets for 21 yards and returned four kickoffs for 95 yards over 63 total snaps in the Jets' 31-24 loss to the Lions on Sunday.” — RotoWire, Sep 29, 2026.
Latest game on the card: Williams 3.1 (PPR points).
Why Isaiah Williams
Start Isaiah Williams — projects 8.1, a favorable matchup vs CHI.
Isaiah Williams projects 8.1 points on a 2.7–9.6 range. The matchup grades as favorable against CHI. Usage: targets / game at 2.4. Net: start Isaiah Williams this week.
Working for Williams: Favorable matchup (Favorable · A- vs WR), Big-play upside (40% boom weeks).
Working against Williams: Low target share (9% target share), Thin volume (2.4 targets/g).
Where Williams leads the head-to-head: Projection (8.1 vs 7.6); Matchup grade (recency weighted) (A- vs B+); Consistency (23% vs 0%); Boom rate (40% vs 14%).
Why Kendrick Bourne
Sit Kendrick Bourne — projects 7.6, a favorable matchup vs NYG, with a rising role.
Kendrick Bourne projects 7.6 points on a 3.1–9.6 range. The matchup grades as favorable against NYG. Usage: targets / game at 3.8. Net: bench Kendrick Bourne this week.
Working for Bourne: Favorable matchup (Favorable · B+ vs WR).
Working against Bourne: Low target share (11% target share), Thin volume (3.8 targets/g).
Where Bourne leads the head-to-head: Floor (3.1 vs 2.7); Target share (11% vs 9%); Implied team total (23.5 vs 20.0); Last 3 avg (7.6 vs 5.2); Last 5 avg (7.6 vs 6.1); vs season (+3.1 vs +0.8); Bust rate (29% vs 40%); Targets / game (3.8 vs 2.4); Snap share (62% vs 36%); Red zone targets (2 vs 1).
Recent form
Isaiah Williams's last 5 games: PPR points 7.5, 7.4, 1.7, 10.8, 3.1 (oldest to newest).
Kendrick Bourne's last 3 games: PPR points 3.1, 4.2, 15.5 (low to high; the card does not say which came first).
Williams has already beaten Bourne's 7.6 projection in 1 of his 5; Bourne has beaten Williams's 8.1 in 1 of his 3.
At least 1 of these 5 games was played before the 2026 season.
Matchup
Isaiah Williams (NYJ) faces CHI, kickoff Sun, Oct 4, 1:00 PM ET. The matchup is rated favorable. Betting line: implied team total 20.0, spread +3.5.
Kendrick Bourne (ARI) faces NYG, kickoff Sun, Oct 4, 1:00 PM ET. The matchup is rated favorable. Betting line: implied team total 23.5, spread -2.5.
What flips it
Williams's edge is 0.5 points (8.1 to 7.6). Bourne's ceiling (9.6) clears Williams's projection, so a big game from Bourne flips it. Williams's floor (2.7) sits under Bourne's projection, so a quiet game from Williams flips it too. Confidence in the call: lower.
More start/sit comparisons from this week's PPR projections. Open a pair for the call and the reasoning.
This week's toughest calls
- Christian Watson or Tee Higgins16.8 · 16.8
- Jaylen Waddle or Matthew Golden15.3 · 15.3
- Makai Lemon or Michael Pittman10.7 · 10.7
- KC Concepcion or Mack Hollins12.1 · 12.2
- Jakobi Meyers or Romeo Doubs11.8 · 11.8
- Malik Washington or Xavier Worthy11.3 · 11.3
- More WR start/sit calls (wide receivers this week)